________ defense involves occupying the most desirable market space in the minds of the consumers, making the brand almost impregnable.
A) Position
B) Mobile
C) Flank
D) Contraction
E) Preemptive

Question

Quizplus · Accepted Answer

The term "occupying the most desirable market space in the minds of the consumers" refers to brand positioning. This involves creating a unique and compelling image of the brand in the minds of consumers, in order to make it difficult for competitors to displace the brand from that position. Therefore, the correct answer is position.

________ Defense Involves Occupying the Most Desirable Market Space in the Minds