Harvey's is a market challenger in the highly competitive fast-food marketplace. Harvey's adopted a ________ in order to occupy a different space from the healthy food bandwagon.
A) frontal attack
B) mobile attack
C) encirclement attack
D) bypass attack
E) flank attack

Question

Quizplus · Accepted Answer

Harvey's adopted a flank attack strategy by occupying a different space from the healthy food trend, focusing on offering flame-grilled burgers that are made to order, rather than promoting themselves as a healthy fast-food option. This allowed Harvey's to differentiate themselves from their competitors and attract customers who want a more indulgent, customizable burger experience.

Harvey's Is a Market Challenger in the Highly Competitive Fast-Food