According to attack strategies available to the market challenger, the ________ can be used when the challenger spots areas where the opponent is under performing.
A) guerilla warfare
B) backwards-flank-attack
C) frontal attack
D) flank-geographic-attack
E) encirclement attack

Question

Quizplus · Accepted Answer

Flank-geographic-attack involves targeting and entering into a market where the competitor is weak. By doing this, the challenger will have a foothold in a new market and the competitor will have to split their attention and resources to address the challenge. This can be an effective strategy for a challenger who has identified underperforming areas of their competitor's market.

According to Attack Strategies Available to the Market Challenger, the ________