A market challenger must decide who to attack. Which of the following is a high-risk but potentially high-payoff strategy?
A) It can attack the market leader.
B) It can attack small local firms.
C) It can attack firms its own size that are underfinanced.
D) It can attack firms its own size that are not doing the job.
E) It can attack a global conglomerate that is market hungry.

Question

Quizplus · Accepted Answer

Attacking the market leader is a high-risk strategy because the leader likely has strong brand recognition, customer loyalty, and resources, but if successful, it can result in a high payoff by capturing a significant share of the market.

A Market Challenger Must Decide Who to Attack