The single most notable differentiating feature of direct marketing is that it always seeks to generate ____________.
A)an immediate purchase
B)a measurable response
C)awareness
D)none of the above

Question

Quizplus · Accepted Answer

Direct marketing is characterized by its focus on generating a measurable response or action from the target audience, unlike other forms of marketing that might aim for awareness or brand building without requiring an immediate response.

The Single Most Notable Differentiating Feature of Direct Marketing Is