Which of the following transactions is not an example of direct marketing?
A)Going to a retail store to purchase an item seen in their Christmas catalog that you received by mail.
B)Purchasing clothing from a Land's End catalog, given to you by a friend.
C)Selecting a new set of tires at a Firestone neighborhood store.
D)Ordering a Kenmore vacuum cleaner by mail from a Sears sales catalog.

Question

Quizplus · Accepted Answer

Direct marketing involves marketing efforts directed straight from the seller to the consumer without the involvement of an intermediary. Choices A, B, and D all involve purchasing items directly as a result of receiving or being given a catalog, which is a form of direct marketing. Choice C, selecting tires at a Firestone neighborhood store, involves purchasing through a retail store, which is not direct marketing as it involves an intermediary (the store) between the buyer and the product manufacturer or service provider.

Which of the Following Transactions Is Not an Example of Direct