Which of the following is not a basic characteristic of direct marketing?
A)Measurement of results
B)Accountability for costs
C)discounts
D)customer/prospect database

Question

Quizplus · Accepted Answer

Direct marketing focuses on direct communication with customers, measurable results, accountability in costs, and the use of customer databases. Discounts, while they can be part of direct marketing campaigns, are not a basic characteristic of direct marketing itself.

Which of the Following Is Not a Basic Characteristic of Direct