Multichannel distribution means:
A)using more than one direct mail campaign to reach customers
B) using more than one television or cable station to reach customers
C) using a variety of media to reach customers
D)none of the above

Question

Quizplus · Accepted Answer

Multichannel distribution refers to the strategy of using a variety of media or channels to reach customers. This can include a mix of online and offline channels such as retail stores, online stores, social media, email marketing, and more, to provide customers with a seamless shopping experience.

Multichannel Distribution Means