Central to the ability to capture and sustain a competitive advantage is the ability to excel in the most important area of all - responsiveness to customers.

Question

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Responsiveness to customers is crucial to capturing and sustaining a competitive advantage because it allows companies to meet the evolving needs and preferences of their customers, leading to increased customer loyalty and satisfaction. This, in turn, can lead to a better reputation, increased sales, and a stronger market position. Therefore, companies that prioritize customer responsiveness are more likely to achieve long-term success compared to those that do not.

Central to the Ability to Capture and Sustain a Competitive