_____ is present when a consumer simply buys a product repeatedly without any real attachment.
A) Brand loyalty
B) Brand inertia
C) Brand longevity
D) Brand consistency
E) Brand persistence

Question

Quizplus · Accepted Answer

Brand inertia is present when a consumer simply buys a product repeatedly without any real attachment. This is different from brand loyalty, which implies a strong connection and preference for a particular brand. The other options (brand longevity, consistency, and persistence) do not accurately describe this phenomenon.

_____ Is Present When a Consumer Simply Buys a Product