Don is visiting stores and searching the Internet to learn about high-definition DVD players because he's considering buying one. Which type of search is this called?
A) ongoing search
B) preemptive search
C) prepurchase search
D) internal search
E) initial search

Question

Quizplus · Accepted Answer

Don's search is focused on gathering information before making a purchase decision, which fits the definition of prepurchase search. The other options do not accurately describe the search behavior in this scenario. Ongoing search refers to continued searching even after purchasing the product, preemptive search is when a consumer searches for a product before they need it, internal search is when a consumer uses their own memory and experience to make a purchase decision, and initial search is the first search a consumer conducts when they realize they need a product.

Don Is Visiting Stores and Searching the Internet to Learn