_____ refers to the situation in which consumers are presented with so much information that they cannot assimilate it all.
A) Saturation
B) Selective exposure
C) Selective attention
D) Information overload
E) Overexposure

Question

Quizplus · Accepted Answer

Information overload refers to the situation where there is an excess of information available to the consumer, making it impossible for them to process or access all of it.

_____ Refers to the Situation in Which Consumers Are Presented