Which of the following statements is FALSE regarding brand loyalty?
A) Brand loyalty directly influences behavior because it does not include an attitudinal component.
B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
C) Brand loyalty creates value for a consumer through the benefits associated with brand image.
D) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
E) Brand loyalty influences the value of a product to a firm.

Question

Quizplus · Accepted Answer

This statement is false because brand loyalty does include an attitudinal component, as it is driven by a positive attitude towards a brand and a willingness to continue purchasing from that brand.

Which of the Following Statements Is FALSE Regarding Brand Loyalty