Which of the following is not a metric used for market performance measures related to the allocation of marketing resources?
A) Awareness
B) Satisfaction
C) Follower numbers
D) Market share
Correct Answer:
Verified
Q2: As per Day and Wensley (1988) there
Q3: Porter (1985) maintains that a firm can
Q4: Successful performance will be manifest in
A) market
Q5: Satisfied customers tend to remain _ to
Q6: Managers spend a lot of time evaluating
Q7: The problem with most measures of customer
Q8: The logic of the process model of
Q9: The ideal marketing control variable would be
Q10: CLV is the _ of the profits
Q11: CLV can be increased by
A) increasing retention
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