Which of the following promotional tools is used to add value for customers by helping them to find ways to improve their bottom line?
A) personal selling
B) sales promotion
C) direct marketing
D) advertising

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction with customers and allows salespeople to understand the customer's needs and provide personalized solutions that add value for the customer. This can include helping customers find ways to improve their bottom line, which is not as effectively done through other promotional tools such as advertising, sales promotion, or direct marketing.

Which of the Following Promotional Tools Is Used to Add