Which common type of sales goal is the ratio of number of sales to the number of calls made an example of?
A) market share
B) profitability
C) conversion
D) sales volume

Question

Quizplus · Accepted Answer

The ratio of number of sales to the number of calls made is an example of a conversion goal. This measures the success of turning potential customers into actual buyers. Market share is a measure of a company's portion of total sales in a specific market, profitability is the amount of revenue left over after expenses are deducted, and sales volume is the total number or revenue amount of sales made during a certain period, which may not take into account the effectiveness of the sales team in converting leads into customers.

Which Common Type of Sales Goal Is the Ratio of Number