Which common method for classifying accounts is growing in popularity because it is flexible and incorporates multiple variables?
A) single-factor analysis
B) portfolio analysis
C) sales volume analysis
D) territory analysis

Question

Quizplus · Accepted Answer

Portfolio analysis is growing in popularity because it is a flexible classification method that incorporates multiple variables such as customer profitability, growth potential, and strategic importance, allowing for a more comprehensive understanding of the account's value to the organization. Other methods such as single-factor analysis, sales volume analysis, and territory analysis tend to be more simplistic and limited in their approach to account classification.

Which Common Method for Classifying Accounts Is Growing in Popularity