In the "Management Exercise" at the end of the chapter, we review the recent phenomenon known as "Linsanity." Explain the concept related to systems theory and contingency theory, and explain which would be more useful to Jeremy Lin's brand management team in both protecting Lin's brand and developing new revenue sources.

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The Answer of In the "Management Exercise" at the end of the chapter, we review the recent phenomenon known as "Linsanity." Explain the concept related to systems theory and contingency theory, and explain which would be more useful to Jeremy Lin's brand management team in both protecting Lin's brand and developing new revenue sources.

In the "Management Exercise" at the End of the Chapter