When a sales manager makes a determination of the best possible level of sales for the upcoming year for his/her firm's personal computers in the Louisiana district, he/she has estimated the
A) district market forecast.
B) district sales potential.
C) district sales quota.
D) district market potential.
E) district sales forecast.

Question

Quizplus · Accepted Answer

The sales manager is estimating the district sales potential, which refers to the maximum total sales of a product by all firms to a segment during a specified time period under specified environmental conditions. This is distinct from a sales forecast, which is an estimate of the actual sales that will be achieved.

When a Sales Manager Makes a Determination of the Best