Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects
A)measurable
B)mass marketing
C)mass media
D)informercials

Question

Quizplus · Accepted Answer

Direct marketing is characterized by its ability to elicit a direct response, its measurability, and the focus on building and maintaining a database of customers and prospects. Measurability allows marketers to track the success of their campaigns.

Direct Marketing Has Three Characteristics Namely: Direct Response, _______, Build