Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.
A)direct response
B)maintaining database
C)public relations
D)advertising

Question

Communications sent to invite cus­tomers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.
A)direct response
B)maintaining database
C)public relations
D)advertising

Quizplus · Accepted Answer

Direct response is a type of marketing designed to elicit an immediate response by encouraging prospects to take a specific action, such as making a purchase, signing up for a newsletter, or contacting for more information. It often involves communications that can be measured and attributed to specific campaigns, such as mail, telephone calls, and online ads.

Communications Sent to Invite Cus­tomers to Respond - by Mail

Communications Sent to Invite Customers to Respond - by Mail