Strategic fit means there is a good match of a target market to the firm's culture and resource capabilities.
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Verified
Q2: Marcia wanted a car she could drive
Q3: One of the basic principles behind segmentation
Q4: Generation Y, people born between 1978 and
Q5: Family and household segmentation has become more
Q6: Marketing (Big M) is not just identifying
Q7: Occupation segmentation and income segmentation are essentially
Q8: Firms that engage in unethical business practices
Q9: Business market segmentation is less straightforward than
Q10: A niche strategy is the same as
Q11: For many marketing managers, segmentation by benefit
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