To enable customers to draw conclusions about a brand's service, service companies face the challenge of making their intangible services seem ________.
A) more tangible
B) more imperceptible
C) less inseparable
D) less reliable
E) less perishable

Question

Quizplus · Accepted Answer

The best choice is A, as making intangible services more tangible can help customers to better understand and evaluate the quality of the service. This can include providing clear descriptions of the service, offering visual aids or demonstrations, and using tangible cues like branded materials or uniforms.

To Enable Customers to Draw Conclusions About a Brand's Service