One way to make a service more tangible is to have customers ________.
A) read about it on a website
B) experience the service through a trial
C) receive a brochure that highlights the advantages and disadvantages of the service
D) Google the service and see who provides the services in their area
E) use the service at a regular basis

Question

Quizplus · Accepted Answer

By experiencing the service through a trial, customers are able to physically interact with the service and understand its benefits and how it works. This makes it more tangible and easier for customers to determine whether it's a service they would like to use regularly. Reading about it on a website or receiving a brochure can help customers understand the features and benefits of a service, but experiencing it firsthand is the most effective way to make it tangible. Google searching and using the service regularly are not necessarily ways to make the service more tangible for new or potential customers.

One Way to Make a Service More Tangible Is to Have