Which axiom of service-dominant logic applies to this statement? Customers don't buy a car (product)-they buy the company's ability to add value through a defined set of benefits.
A) Service is the fundamental basis of exchange.
B) Value is co-created by multiple parties, including the company and the customer.
C) A unique experience is created when the customer interacts with the company's marketing efforts and product.
D) Value is defined by the customer.
E) A customer-centric approach has been supplanted by a newer service-dominant approach.

Question

Quizplus · Accepted Answer

Service is the fundamental basis of exchange. This axiom emphasizes that what customers are really purchasing is not the tangible product itself (in this case, a car) but the service or the value that the product provides, aligning with the statement that customers buy the company's ability to add value through a defined set of benefits.

Which Axiom of Service-Dominant Logic Applies to This Statement? Customers