As a characteristic of services, intangibility refers to the fact that a service ________.
A) cannot be seen, heard, tasted, or felt by a customer
B) is produced and consumed at the same time
C) can be experienced through the physical senses
D) can be experienced by a customer before utilization
E) quality can only be as good as that of the provider himself or herself

Question

Quizplus · Accepted Answer

Intangibility refers to the fact that services cannot be seen, heard, tasted, or felt by a customer, as they are not physical products.

As a Characteristic of Services, Intangibility Refers to the Fact