A small- to medium-sized business engages the services of a well-known and reputable accountancy firm to prepare its financial statements and provide financial advice on the future operations of the business. The small- to medium-sized business has most likely used which of the following dimensions of service quality in choosing the accounting firm?

Question

Quizplus · Accepted Answer

appreciate the major challenges in the marketing of services. The 'assurance' dimension of service quality refers to the trust and confidence the consumer has in the service provider. As outlined in this example, evaluation criteria in this dimension include the provider's reputation.

A Small- to Medium-Sized Business Engages the Services of a Well-Known