Consumer's rating their likelihood to recommend a company, a product, or a service to a friend or colleague is referred to as a ______________. This is often represented as a percentage and is commonly used to benchmark against other competitors.

Question

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appreciate the major challenges in the marketing of services. To this end, many organisations use the 'Net Promoter Score' (the difference in the percentage of 'promoters' and 'detractors') to benchmark the organisation and staff against competitors.

Consumer's Rating Their Likelihood to Recommend a Company, a Product