A person who has been a regular gym member for several years moves to a new city and wishes to join a new gym. He proceeds to evaluate three that are in his new local area, with his main criteria being the availability of the latest gym equipment and the cleanliness of the change rooms/shower facilities. These evaluation qualities could best be described as:

Question

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appreciate the major challenges in the marketing of services. Some service features and qualities can be objectively evaluated prior to purchase. These are known as search qualities, and are tangible qualities including colour, size and smell.

A Person Who Has Been a Regular Gym Member for Several