Because services are typically ____________ and frequently ____________ in quality, it is important that service marketers actively manage customers' ____________ so that customer service delivery will consistently fall within customers' zone of tolerance.

Question

Quizplus · Accepted Answer

appreciate the major challenges in the marketing of services. Because services are typically intangible and frequently variable in quality, it is important that service marketers actively manage customers' expectations, so that customer service delivery will consistently fall within customers' zone of tolerance.

Because Services Are Typically ____________ and Frequently ____________ in Quality

Because Services Are Typically and Frequently in Quality