We think of product-communications linkages as positive for the firm, but the linkage can also have a negative effect on the firm.

Name: We think of product-communications linkages as positive for the firm, but the linkage can also have a negative effect on the firm.
Brand: Quizplus
Rating: 4.9 (61 reviews)

Question

Quizplus · Accepted Answer

Product-communications linkages can indeed have negative effects on a firm if the communication or the product itself is perceived negatively by the public, leading to potential backlash or harm to the firm's reputation.

We Think of Product-Communications Linkages as Positive for the Firm