You probably have retailers where you feel comfortable, where you go to get advice, and where you go to see the people who work there. Unless it's a company store, the manufacturer of products has little direct influence on why you shop there. From the perspective of the manufacturer, the selection of a retailer will be place, but what is going on from the customer's point of view?
A) Convenience
B) Communication
C) Customer Benefit
D) Connections
Correct Answer:
Verified
Q1: The connections between the elements of the
Q2: When there is a clear customer need,
Q3: Core linkages are those connections between each
Q4: Products affect customer costs in very basic
Q6: Some companies develop how-to videos or information
Q7: After you have assembled all the linkages
Q8: Considering both core and supporting linkages can
Q9: We think of product-communications linkages as positive
Q10: As the marketers focus on the core
Q11: If a company is making a product
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