Considering both core and supporting linkages can be overwhelming with the many linkages and many options with each of the linkages. What is the BEST way to select those that will become integral parts of the marketing mix?
A) Determine the strengths and weaknesses of the marketer(s) developing the mix
B) Determine the nature of the product
C) Determine the least expensive with the most possible effects
D) Determine what is important to the customer
Correct Answer:
Verified
Q3: Core linkages are those connections between each
Q4: Products affect customer costs in very basic
Q5: You probably have retailers where you feel
Q6: Some companies develop how-to videos or information
Q7: After you have assembled all the linkages
Q9: We think of product-communications linkages as positive
Q10: As the marketers focus on the core
Q11: If a company is making a product
Q12: Product-connection linkages can provide customers opportunities to
Q13: As a general rule of thumb, supporting
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