After you have assembled all the linkages that can be used, the next step is to eliminate those that are too difficult to do or those that
A) could be easily copied by the competition.
B) could be too innovative for the customer base.
C) don't fit with the positioning plan.
D) don't provide for the widest range of market attractiveness.
Correct Answer:
Verified
Q2: When there is a clear customer need,
Q3: Core linkages are those connections between each
Q4: Products affect customer costs in very basic
Q5: You probably have retailers where you feel
Q6: Some companies develop how-to videos or information
Q8: Considering both core and supporting linkages can
Q9: We think of product-communications linkages as positive
Q10: As the marketers focus on the core
Q11: If a company is making a product
Q12: Product-connection linkages can provide customers opportunities to
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