Legacy metrics include all of the following except:
A) quarterly product sales
B) number of new customers acquired
C) Return on Customer
D) return on investment
Correct Answer:
Verified
Q1: Customers create long-term value because they have
Q2: The actual economic value of any business
Q3: Creating maximum customer value requires:
A) prioritizing long-term
Q4: Traditional measures of financial success emphasize:
A) prioritizing
Q6: Illustrating the importance of the customer as
Q7: Which of the following reasons help explain
Q8: Customer equity includes the LTV of:
A) past
Q9: Gupta and Lehmann's customer equity study showed
Q10: Losing a customer's business due to circumstances
Q11: All of the following are factors in
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