Losing a customer's business due to circumstances beyond a company's control is referred to as:
A) customer attrition
B) customer defection
C) customer retention
D) "firing" an unprofitable customer

Question

Quizplus · Accepted Answer

Customer attrition refers to the loss of clients or customers, which can occur for reasons beyond a company's control, such as changes in customer preferences, financial issues, or competitive actions.

Losing a Customer's Business Due to Circumstances Beyond a Company's