All of the following are factors in defining customer equity except:
A) acquiring more customers
B) acquiring more valuable customers
C) reducing customer attrition
D) increasing service costs per customer

Question

Quizplus · Accepted Answer

Increasing service costs per customer does not contribute to defining customer equity. Instead, customer equity focuses on the value of future cash flows generated by a company's customers, which involves acquiring more and more valuable customers, and reducing customer attrition to increase profitability, not increasing costs.

All of the Following Are Factors in Defining Customer Equity