The metric that measures how well an enterprise is using customers to create short-term and long-term value is:
A) return on investment
B) Return on Customer
C) return on equity
D) total shareholder return

Question

Quizplus · Accepted Answer

Return on Customer (ROC) is the metric that measures how well an enterprise is using its customers to create short-term and long-term value. It focuses on the value generated from customers rather than more traditional financial metrics.

The Metric That Measures How Well an Enterprise Is Using