The process by which firms establish what products they need to purchase, then identify, evaluate, and select a brand and supplier is called

Name: The process by which firms establish what products they need to purchase, then identify, evaluate, and select a brand and supplier is called
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Question

Quizplus · Accepted Answer

Organizational buying refers to the process where businesses determine their purchasing needs, evaluate options, and select suppliers, typically involving multiple stakeholders and a formalized process.

The Process by Which Firms Establish What Products They Need