The difference in marketing communications between the B2B and consumer market is the B2B market
A) uses more intermediaries.
B) uses more standardized products.
C) relies more on personal selling and online communications.
D) focuses primarily on channel promotions.
E) relies heavily on public relations.
Correct Answer:
Verified
Q36: A quotation consists of a written document,
Q37: Which of the following is not a
Q38: The B2B market comprises
A) individuals and organizations.
B)
Q39: The process by which firms establish what
Q40: Which of the following statements is true
Q42: Distribution channels in B2B marketing tend to
Q43: Demand created in the B2B market but
Q44: A situation where the production and marketing
Q45: "An evaluation of a potential supplier on
Q46: The group of individuals representing key personnel
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