Distribution channels in B2B marketing tend to be
A) very complex because of the complexity of products and services.
B) long in design because of the large size of business products.
C) short and direct because of the need for personal selling.
D) short and direct because of the need for a quick turnaround time from order to delivery.
E) a mixture of direct and traditional designs.
Correct Answer:
Verified
Q37: Which of the following is not a
Q38: The B2B market comprises
A) individuals and organizations.
B)
Q39: The process by which firms establish what
Q40: Which of the following statements is true
Q41: The difference in marketing communications between the
Q43: Demand created in the B2B market but
Q44: A situation where the production and marketing
Q45: "An evaluation of a potential supplier on
Q46: The group of individuals representing key personnel
Q47: An informal gathering of several informed individuals
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