An advocate is usually needed in complex business-to-business sales situations because the salesperson is not seen as being trustworthy.

Question

Quizplus · Accepted Answer

An advocate is often needed in complex business-to-business sales situations not because the salesperson is untrustworthy, but because an advocate within the buying organization can navigate internal politics, provide insights into the organization's needs, and help build consensus for the purchase.

An Advocate Is Usually Needed in Complex Business-To-Business Sales Situations