The process of aligning a company's recruiting strategies to its core culture should help attract and retain higher performing salespeople as compared to those companies whose recruiting processes are reactive and culturally disconnected.

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Aligning recruiting strategies with core culture can help attract and retain salespeople who fit well with the company's values and work ethic. This can lead to better job satisfaction and ultimately higher performance. On the other hand, companies that have reactive or detached recruiting processes may not be able to identify and retain the best sales talent, potentially resulting in lower sales performance.

The Process of Aligning a Company's Recruiting Strategies to Its