The ATO approach is known as the _____,which indicates that attitudes are formed holistically across a number of attributes,with poor ratings on one attribute being compensated for by higher ratings on another attribute.
A) holistic model
B) single-attribute model
C) compensatory model
D) hierarchical model
E) subjective model

Question

Quizplus · Accepted Answer

The ATO approach is based on the compensatory model, which means that attitudes are formed by weighing and compensating for the various attributes of the product or service. Poor ratings on one attribute can be compensated for by higher ratings on another attribute, leading to an overall positive attitude.

The ATO Approach Is Known as the _____,Which Indicates That