Which of the following expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?
A) Theory of planned action
B) Theory of self-efficacy
C) Balance theory
D) Elaboration likelihood theory
E) Social judgment theory

Question

Quizplus · Accepted Answer

The theory of planned action expands upon the behavioral intentions model by including a perceived control component. This component assesses the difficulty involved in performing the behavior and the extent to which the consumer feels in control of the product selection. Option B, Theory of self-efficacy, focuses on an individual's belief in their ability to succeed in a particular situation, while options C, D, and E describe different persuasion theories.

Which of the Following Expands Upon the Behavioral Intentions Model