On finding out that customers were skeptical about the quality of food being currently served in her restaurant,Nina started promoting the fact that her restaurant sourced only the freshest vegetables,meat,and dairy products from the market.According to the attitude-toward-the-object approach,Nina is attempting to _____.
A) change consumer involvement
B) change evaluations of product attributes
C) add beliefs about new attributes
D) change beliefs
E) change motivations to comply

Question

Quizplus · Accepted Answer

Nina is attempting to change the beliefs of customers about the quality of food served in her restaurant by promoting the fact that her restaurant sources only the freshest vegetables, meat, and dairy products. This falls under the category of changing beliefs in the attitude-toward-the-object approach.

On Finding Out That Customers Were Skeptical About the Quality