Mike has a passion for sports cars.He owns an envious array of sports sedans and supercars,and keeps himself updated about the latest models,their features,and so on.According to the elaboration likelihood model,which of the following is most likely to be activated when Mike comes across an advertisement for a new sports vehicle introduced in the market?
A) Peripheral route to persuasion
B) Contrast effect route to persuasion
C) Central route to persuasion
D) Latitude of rejection route to persuasion
E) Low-involvement hierarchy route to persuasion

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that people process information through either the central route or peripheral route. The central route involves active processing of information, where the individual pays attention to the message, evaluates the arguments, and then makes a decision. Given Mike's passion for sports cars and his knowledge about the latest models, he is likely to use the central route to evaluate the new sports vehicle introduced in the market. Therefore, the answer is C - Central route to persuasion.

Mike Has a Passion for Sports Cars