Question 1

In less-developed countries the most important channel of distribution is:
A)door to door.
B)public marketplaces.
C)wholesale marketplaces.
D)pyramid schemes.
E)retail stores.

Accepted Answer

In less-developed countries, public marketplaces are the most important channel of distribution as they provide access to a wide range of products at affordable prices. These marketplaces are often the main source of food, clothing, and other necessities for low-income consumers who may not have access to retail stores or wholesale markets. Door to door sales and pyramid schemes are not common or reliable channels of distribution in these countries.

Question 2

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?
A)Consumer channels tend to be longer (consist of more intermediaries)than industrial channels.
B)Industrial channels tend to be longer (consist of more intermediaries)than consumer channels.
C)Both consumer and industrial channels tend to be long (consist of several intermediaries).
D)Both consumer and industrial channels tend to be short (consist of few intermediaries).
E)Consumer channels tend to be shorter (consist of few intermediaries)than the industrial channels.

Accepted Answer

Consumer channels often involve more intermediaries because products typically go through several layers of distribution (e.g., manufacturers, wholesalers, retailers) before reaching the end consumer. In contrast, industrial channels are usually shorter as they often involve direct sales from manufacturers to business users or fewer intermediaries.

Question 3

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?
A)Deliver the bread frozen.
B)Package the bread in plastic bags.
C)Convert to a paperless office to cut red tape.
D)Deliver the bread sliced rather than in whole loaf form.
E)Use paper packaging for bread.

Accepted Answer

B

Question 4

Peer-to-peer (p-to-p)marketing uses distribution channels through:
A)business-to-consumers.
B)electronic commerce.
C)business-to-business.
D)door-to-door.
E)manufacturer-to-wholesalers.

Accepted Answer

Peer-to-peer marketing often utilizes electronic commerce channels, such as social media or online marketplaces, to connect individual consumers with each other for the purpose of promoting a product or service.

Question 5

Tupperware is considered as an aspirational brand that represents "moving up" in life in:
A)Romania.
B)Indonesia.
C)China.
D)Russia.
E)India.

Accepted Answer

Tupperware is considered as an aspirational brand in Indonesia, where it is associated with social status and success. The company has a significant presence in the country and has been expanding its operations there since the 1970s. Tupperware's products are used by many Indonesians for storage, cooking, and serving, and the brand is often seen as a symbol of modernity and prosperity.

Question 6

Which country has the biggest market for Tupperware?
A)Romania
B)Indonesia
C)China
D)Russia
E)India

Accepted Answer

According to Tupperware's 2019 Annual Report, Indonesia has the highest net sales for Tupperware products compared to other countries, accounting for 15% of their global sales.

Question 7

To motivate shopkeepers to stock more of P&G's products, the company launched a:
A)door-to-door program.
B)retail store program.
C)golden store program.
D)hypermarket program.
E)sole distributor program.

Accepted Answer

The "golden store program" would provide incentives and rewards for shopkeepers who stock more of P&G's products, which would motivate them to do so. This program would create a competitive environment among shopkeepers, as everyone would strive to become a "golden store" and earn the benefits that come with it. The other options, such as door-to-door or retail store programs, would not necessarily motivate shopkeepers to stock more of P&G's products. The hypermarket program and sole distributor program would involve working with larger retailers and distributors, whereas the golden store program would apply to smaller shopkeepers.

Question 8

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Accepted Answer

Peer-to-peer marketing, also known as P2P marketing, is a form of online commerce where individuals sell products or services to other individuals. E-bay was one of the pioneers of this type of marketing.

Question 9

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:
A)place utility.
B)time utility.
C)form utility.
D)information utility.
E)all of the above

Accepted Answer

Coca-Cola's ability to put Coke "within an arm's reach of desire" refers to the creation of place utility, which means making the product available at the right location and at the right time for the customer to purchase. Time utility refers to making the product available when the customer needs it. Form utility refers to the product's design and packaging. Information utility refers to providing helpful information to the customer about the product. While all of these utilities are important in marketing, the statement specifically refers to place utility in this context.

Question 10

eBay was a pioneer in a form of online marketing known as:
A)b-to-c.
B)b-to-b.
C)p-to-p.
D)d-to-d.
E)c-to-b.

Accepted Answer

eBay was a pioneer in peer-to-peer (p-to-p) online marketing, allowing individuals to sell products directly to other individuals.

Question 11

Legislatures in India are suspicious about Walmart's motives in going to India, since they fear the foreigners will raise prices after they have driven small operators out of business.

Accepted Answer

Legislatures in India have raised concerns about Walmart's entry into the market, specifically about the potential for the corporation to raise prices after pushing out small businesses.

Question 12

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:
A)place utility.
B)price utility.
C)information utility.
D)form utility.
E)product utility.

Accepted Answer

Form utility refers to the availability of a product that is processed, prepared, in proper condition, and/or ready to use. This means that the product has been transformed into a form that is convenient and usable for the consumer. A product with form utility is more desirable and valuable to consumers than a product that requires additional processing or preparation.

Question 13

As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Accepted Answer

Many observers have indeed used strong language to describe Walmart's global expansion, including terms like "assault," "invasion," and "imperialism."

Question 14

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:
A)place utility.
B)price utility.
C)information utility.
D)form utility.
E)time utility.

Accepted Answer

The major categories of channel utility include place utility (availability of products in convenient locations), information utility (availability of information about products and services), form utility (the transformation of raw materials into finished products), and time utility (availability of products at the desired time). Price utility is not a major category of channel utility as it refers to the perceived value that customers receive for the price they pay, rather than a utility created through a marketing channel.

Question 15

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?
A)Hewlett-Packard
B)Compaq
C)Dell
D)Acer
E)Sony

Accepted Answer

Dell began as a business-to-business marketer selling customized computers and later expanded to sell directly to consumers in the home PC market.

Question 16

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?
A)place utility
B)time utility
C)form utility
D)information utility
E)worker utility

Accepted Answer

By shipping their wines in refrigerated containers, importers are enhancing the form utility of the product, as they are preserving the quality and integrity of the wine during transportation. Form utility refers to enhancing the product's appearance, design, or quality to make it more appealing to customers.

Question 17

Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?
A)consumer electronics
B)pharmaceuticals
C)automobiles
D)soft drinks
E)groceries

Accepted Answer

The answer of Sales representatives in which Japanese industry cultivate...

Question 18

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as:
A)"buy-in-bulk" store program.
B)"high-frequency" store program.
C)"mom-and-pop" store program.
D)"shop operators" program.
E)"golden store" program.

Accepted Answer

This is referred to as the "golden store" program, where Procter & Gamble incentivizes stores to carry a variety of their products in exchange for special attention and service from P&G representatives.

Question 19

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products.
A)door-to-door selling
B)buy-in-bulk selling
C)mom-and-pop stores
D)franchised stores
E)manufacturer-owned stores

Accepted Answer

In developing countries like Mexico, mom-and-pop stores are prevalent and are therefore used by global consumer product companies like Proctor & Gamble, Unilever, Colgate-Palmolive and other companies for selling their products. These small stores are often family-owned and operated and offer convenience to customers by being located closer to their homes. Additionally, these stores are a trusted source for products which often leads to strong brand loyalty.

Question 20

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:
A)Western-style, big-box retailing is anathema.
B)millions of shopkeepers will be out of business.
C)policy makers are suspicious of the company's motives.
D)attitude that can be traced back to the British East India company of the colonial era.
E)all of the above

Accepted Answer

Indian activists and policy makers are worried about Walmart's potential impact on the country's retail sector due to a combination of factors. Western-style, big-box retailing is seen as anathema by some, and many fear that the entry of a company like Walmart could result in millions of traditional shopkeepers being put out of business. Moreover, there is suspicion among policy makers about the company's motives, and some critics see the company as a symbol of the kind of imperialist attitude that can be traced back to the British East India company of the colonial era. Overall, these concerns have made Walmart's entry into the Indian retail sector a subject of controversy and debate.

Quiz 12: Global Marketing Channels and Physical Distribution

In less-developed countries the most important channel of distribution is:

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Peer-to-peer (p-to-p) marketing uses distribution channels through:

Tupperware is considered as an aspirational brand that represents "moving up" in life in:

Which country has the biggest market for Tupperware?

To motivate shopkeepers to stock more of P&G's products, the company launched a:

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:

eBay was a pioneer in a form of online marketing known as:

Legislatures in India are suspicious about Walmart's motives in going to India, since they fear the foreigners will raise prices after they have driven small operators out of business.

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:

As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?

Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as:

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products.

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because: