Question 1

In the 1950s, which company used transistor technology licensed from Bell Labs to develop the transistor radio?

Accepted Answer

Sony used transistor technology licensed from Bell Labs to develop the first transistor radio in the 1950s.

Question 2

The integrated circuit and the concept of binary code permitted the development of the:

Accepted Answer

The development of the integrated circuit and the concept of binary code allowed for the creation of smaller, more powerful computer chips, which ultimately led to the development of personal computers. While transistors were an important technological advancement in their own right, they predated the integrated circuit and binary code. Radios and smartphones also rely on various technological advancements, but the development of the personal computer is the most directly linked to the integrated circuit and binary code. SMS, or text messaging, is a communication technology that was enabled by the development of digital cellular networks, not the integrated circuit or binary code.

Question 3

W3C is a foundation that helps develop standards that allow the full potential of the Web to be realized.

Accepted Answer

The World Wide Web Consortium (W3C) is a foundation that develops standards for the World Wide Web to ensure its interoperability and continued growth. These standards help to enable the full potential of the web to be realized.

Question 4

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Accepted Answer

Motorola was the first company to integrate a camera into a cell phone and launch it commercially in 2003. Ericsson, Samsung, Sprint, and AT&T did not launch cell phones with cameras until after Motorola.

Question 5

Policy makers in some countries are concerned about U.S. control of the Internet. Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

Accepted Answer

India and Brazil have both taken positions advocating for a more decentralized and global control of the Internet, arguing that no single country should have ultimate authority over such an important and global resource. Both countries have been vocal in their criticism of U.S. control and have pushed for international governance models that are more inclusive and democratic.

Question 6

According to Steve Case, founder of AOL, the second wave of the Internet revolution lasting from 2000 to 2014, shifted the focus from building the Internet to building on top of it.

Accepted Answer

This statement is true as Steve Case himself has mentioned in his book "The Third Wave".

Question 7

Today, almost 3 billion people-nearly half of the world's population-are using the Internet.

Accepted Answer

According to a report by the International Telecommunication Union, as of December 2020, approximately 51.2% of the world's population (around 4.7 billion people) are using the Internet.

Question 8

According to a recent "digital opportunity index" published by the United Nations, Japan leads the world in providing its citizens with access to information and communications technologies (ICT).

Accepted Answer

As of the latest data available up to October 2023, South Korea, not Japan, has been recognized as a leader in providing access to ICT according to the United Nations' digital opportunity index.

Question 9

The market opportunity in Africa is limited because the people are too poor, and it is too risky to do business there.

Accepted Answer

This statement is false. While poverty and risk can be challenges in some African countries, there are also many opportunities for businesses to succeed and grow. Many sectors, including telecommunications, finance, and agriculture, are seeing significant growth and investment in African markets. Additionally, the continent has a large and rapidly growing consumer base, with a population of over 1.2 billion people.

Question 10

Because the Internet is global, no single country controls it.

Accepted Answer

The answer of Because the Internet is global, no single...

Question 11

The marginal cost of storing and distributing digitized products-music files, for example-is practically nothing.

Accepted Answer

Because digitized products can be easily replicated and distributed electronically, the marginal cost of each additional unit is nearly zero. This is why online music streaming services like Spotify can charge a flat monthly rate for unlimited access to their entire music library.

Question 12

The digital revolution is causing dramatic, desired changes in industry structures.

Accepted Answer

The answer of The digital revolution is causing dramatic, desired...

Question 13

An Internet site's address on the World Wide Web is:

Accepted Answer

The answer of An Internet site's address on the World...

Question 14

Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of the:

Accepted Answer

Claude Shannon's technical report titled "A Mathematical Theory of Communication" published in 1948 laid the foundation of information theory. He developed a quantitative measure of information known as entropy and established the fundamental limits of data compression and communication. Although Shannon contributed to other fields, including cryptography and digital circuit design, his work on information theory is considered his most significant contribution, making Choice C the correct answer.

Question 15

Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet?

Accepted Answer

Vint Cerf and Bob Kahn are credited with creating the Transmission Control Protocol and the Internet Protocol (TCP/IP), which allowed different computer networks to communicate with each other and ultimately formed the "network of networks" that we now know as the Internet.

Question 16

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.

Accepted Answer

The statement is true. The digital revolution refers to the transformative effect of technological advances that allow for the digitalization of analog sources of information, sounds, and images. This has led to significant changes in various fields, including media, entertainment, education, and communication.

Question 17

In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits.

Accepted Answer

This statement is true. Shannon's report, "A Mathematical Theory of Communication," proposed the concept of using binary digits to represent all types of information, paving the way for digital communication and computing.

Question 18

Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?

Accepted Answer

Tim Berners-Lee developed URL (Uniform Resource Locator), http (Hypertext Transfer Protocol), and HTML (Hypertext Markup Language), which are the main building blocks of the World Wide Web.

Question 19

Facebook, Google, Pinterest, Twitter, and Wikipedia represent which element of the marketing mix?

Accepted Answer

The answer of Facebook, Google, Pinterest, Twitter, and Wikipedia represent...

Question 20

Robert Noyce and Jack Kilby are pioneers in the digital revolution. What contribution did they make?

Accepted Answer

Robert Noyce and Jack Kilby are credited with independently inventing the silicon chip, also known as the integrated circuit, which revolutionized the electronics industry by allowing for the miniaturization of electronics and the development of more complex products such as computers, smartphones, and other devices.

Quiz 15: Global Marketing and the Digital Revolution