Question 1

Konbini refers to convenience stores where consumers can pay for online purchases in

Accepted Answer

Konbini refers to convenience stores in Japan where consumers can pay for online purchases.

Question 2

Government in Singapore and Korea offer large sums of money to private citizens and businesses to pay for broadband equipment and consulting services. In contrast, the spread of broadband is very slow in the United States. What could be the reason for slow movement in the United States?

Accepted Answer

The answer of Government in Singapore and Korea offer large...

Question 3

The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:

Accepted Answer

Cybersquatting refers to the practice of registering a domain name with the intention of selling it to an individual or organization that has a legitimate claim to it. Cybersquatters often target popular or trademarked names in the hopes of making a profit by selling them back to their rightful owners. This practice is illegal and can result in legal action being taken against the squatter.

Question 4

One of the problems with Web site sales is credit card fraud. All of the following countries are those where fraud is rampant except:

Accepted Answer

Japan has a relatively low rate of credit card fraud compared to the other countries listed.

Question 5

Cybersquatting is the practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it.

Accepted Answer

Cybersquatting involves registering a domain name for the purpose of reselling it to the rightful owner, often at an inflated price. This practice can also involve registering a domain name that is similar or identical to a well-known brand or trademark in order to divert internet traffic and profit from the association. It is considered a violation of intellectual property law.

Question 6

The Web site's architecture should be flexible enough to allow all of the following except:

Accepted Answer

The answer of The Web site's architecture should be flexible...

Question 7

A broadband communication system is one that has sufficient capacity to carry simultaneously which of the following?

Accepted Answer

A broadband communication system has enough bandwidth to carry multiple types of data simultaneously, including voice, data, video, and music. Therefore, option E is the best choice.

Question 8

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

Accepted Answer

While access to Wi-Fi hot spots may be important for customers using mobile devices to make online purchases or interact with a company's website, it is not a critical issue for a company's management to consider when engaging in e-commerce. The other options, privacy, credit card fraud, ensuring local brand consistency, and language support, are all critical issues that companies engaging in e-commerce must address.

Question 9

How can Web sites be classified? Show how different companies fall under different categories.

Accepted Answer

The answer of How can Web sites be classified? Show...

Question 10

The country which boasts the world's fastest average Internet speed is:

Accepted Answer

South Korea has the world's fastest average internet speed, according to the Speedtest Global Index report in 2020.

Question 11

Wunderman and Epsilon are:

Accepted Answer

Wunderman and Epsilon are both leading digital agencies, specializing in areas such as advertising, marketing, and customer relationship management.

Question 12

What are some of the issues that need to be addressed when setting up for global e-commerce?

Accepted Answer

The answer of What are some of the issues that...

Question 13

As a result of the digital revolution, a variety of companies in all parts of the world are developing a new generation of products, services, and technologies; which include all of the following except:

Accepted Answer

The new generation of products, services, and technologies resulting from the digital revolution includes broadband networks, mobile commerce, wireless connectivity, and smart cell phones. However, landline connectivity is not typically considered a new generation technology resulting from the digital revolution.

Question 14

Although it is certainly possible for European consumers to browse Amazon.com's U.S. site, they prefer a direct link to a site with a local domain name. All of the following are possible reasons for such behavior except:

Accepted Answer

The option "due to price fluctuations the preference will be for the Web site that quotes prices in U.S. dollars" is unlikely to be a reason for European consumers. As they would have to convert the prices into euros themselves, they are likely to prefer sites that quote prices in their local currency.

Question 15

Streaming media represents a huge market opportunity for all of the following except:

Accepted Answer

Telematics, which refers to the use of telecommunications and informatics in vehicles, does not have a direct connection to streaming media and therefore does not represent a significant market opportunity for this industry. All the other choices have a strong connection to streaming media and represent a large market opportunity.

Question 16

Broadband offers companies the telecommunication capability to do all of the following except:

Accepted Answer

Broadband offers the capability for companies to stream audio, video, and media, as well as to compress video for more efficient transmission. However, it does not offer the capability for streaming sales, which would involve a different type of technology such as e-commerce platforms.

Question 17

Localizing a Web site in native language can be done by translating a Web site from the home-country language.

Accepted Answer

The answer of Localizing a Web site in native language...

Question 18

The domain name for Amazon.com for Germany is:

Accepted Answer

The country code top-level domain (ccTLD) for Germany is .de, therefore the domain name for Amazon in Germany would be amazon.de.

Question 19

It is advisable to start a double-ACS2 platform when designing a Web site's architecture since:

Accepted Answer

Japanese and Chinese languages require more complex character encoding systems, such as Unicode, which a double-ACS2 platform can support, ensuring proper storage and display of these characters.

Question 20

Ideally, each country-specific site should reflect all of the following except:

Accepted Answer

The universal shopping cart icon is not specific to any country or culture, therefore it should not be included in the list of elements that should be reflected in each country-specific site.

Quiz 15: Global Marketing and the Digital Revolution